Is Using Women’s Naked Bodies To Sell Stuff a Sign of Feminist Progress?

Is Using Women’s Naked Bodies To Sell Stuff a Sign of Feminist Progress?



The not-so-fine line between clickbait and true empowerment
Katie Jgln
The Noösphere
Katie Jgln
Taking to Twitter, they posted a mosaic of 25 different pairs of bare female breasts, of all shapes, sizes and skin tones, as part of its move to normalise the human body in all its many variations.

As you can probably imagine, the photo — a censored version of which was also posted on Instagram — has drummed up a massive reaction across social media.

Many people called it empowering. Some even implied it’s a sign of feminist progress. But many also felt it was just another shock ad using female nudity to sell products.

I have to say; I felt torn the first time I saw it.

On the one hand, as a breast owner myself, I fully agree with the message behind this campaign. It’s about time we combat the outdated stigma that our body parts have to look a particular way.

On the other, though, huge brands and ad agencies have been using the naked female form to sell things practically since the moment ads became a major force in capitalist economies, so it feels pretty tiresome. And exploitative.

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