A Penis on Every Page: The Rise and Fall of Playgirl

A Penis on Every Page: The Rise and Fall of Playgirl It was supposed to be a raunchy, revolutionary magazine for women. It didn't exactly turn out that way. Douglas Lambert wanted to give Playboy a run for its money. It was 1971, and Hugh Hefner's magazine had created a new mainstream market for soft-core porn. Lambert, a nightclub owner in Garden Grove, California, decided to get in on the action. Lambert's wife Jenny saw a bigger opportunity: a magazine with nude male centerfolds. Lambert wasn't sold. What woman wanted to ogle photos of nude men, much less buy a magazine full of them? But he slowly realized Jenny might be on to something. The sexual revolution was well under way, and Lambert "sensed the woman of the '70s was eager to become part" of it, as he'd eventually write in promo copy for his new magazine. So in the summer of 1971, Lambert, along with William Miles Jr., an experienced adman who served as Playgirl's executive vice president...